Happytails Canine Spa was developed to take advantage of the rapidly expanding high-end pet market. Our first 4 years saw 100% growth year over year
Designed to fit equally well in pet boutiques, human spas and pet stores the happytails brand combined whimsical product names (Dog Smog Remedy, Itchin' for Relief, Fur Butter (or Fur Worse) with a bright, eye-catching color scheme
In 2005 we shot what was to become our signature image; Sweetpea. We used her on all of our collateral, trade show and advertising material and she became immediately recognizable as the public face of Happytails
Over the last 8 years I have been intimately involved in every aspect of creating and nurturing Happytails. In that time we have produced over 1000 marketing and sales pieces,
At least one third of our revenue came from web based consumer sales so the site was very important to our success. We hosted the site through Netsuite and I did all design and maintenanceSee the happytails site
We developed a large social media presence making good use of Facebook to host our competitions and specials. We found it was a great way to illicit feedback and generate buzz for new products
In order to expand our reach into the "big box" stores without alienating our mom and pop stores we developed a secondary brand specifically aimed at PetCo, Petsmart, Walmart and Target. The price point and branding was tailored to these stores.
See the Dogmaceuticals site
In 2010 we merged Happytails with our competition Cain and Able to form Ecowelldog. An umbrella company with 6 brands and 66 SKU's. This is the trade show booth we used for our launch in the Spring of 2010.
See the Ecowelldog site