Originally intended to be an an energy bar the success of the line precipitated several line extensions and refinements
The bars were formulated to taste richer and more authentic than any other bar on the market and the packaging reflected that fact.
The fruit identifiers remained consistent across the brand, helping to give the line a cohesive feel
The counter display emphasized taste while also pointing out the health benefits of the bar
Here are all 4 flavors side by side. The display was designed to fit equally well in health food stores and supermarkets
With the success of the bars stores began asking for other products in the Protein Burst Line. The first to launch was an energy drink
The next line extension was a Soy based energy drink targeted specifically to women
We experimented with the idea of launching a great tasting Protein Bar aimed at bodybuilders